A legitimate reason to go bananas!

Health & Lifestyle
18 Apr 2018

Every third Wednesday of every April, the most popular fruit in the world is celebrated. It’s an invitation to honor the oddly shaped, highly functional, delicious, little yellow miracle.

The way people around the world think about, eat, appreciate, and enjoy bananas is largely due to the Chiquita brand.

In 1870, Captain Lorenzo Dow Baker set sail with 160 bunches of bananas from Jamaica to Jersey City. He stowed them on deck and waited for fair winds. He arrived in New Jersey 11 days later, where he sold the bananas for $2.00 per bunch. This was the beginning of what now is known as Chiquita Brands International.

In 1899, Fruit Dispatch Company was formed to distribute bananas throughout America. Breaking new ground over the years in the distribution of fresh perishable produce to interior regions of the country. On the same year, Chiquita made history by making the banana a household name in the U.S. and around the world. Becoming the first fruit company to have its own fleet of ships, painted in white to reflect the tropical sun and maintain optimum temperate. These ships were referred to as The Great White Fleet.

miss chiquita vintage

Now, you can get ripe, delicious Chiquita bananas almost anywhere in the world.

In the 1940s, Chiquita created a fun and provocative brand character that educated the public on how to consume bananas—something that wasn’t common knowledge. Then in 1963, we were the first banana brand to put a seal of quality on our product: our famous Chiquita Blue Sticker. Not only is our mark a popular-culture icon, but it also lets people everywhere know the banana they’re about to eat meets the highest standards.

we are bananas

Bananas are quite possibly the world’s perfect food. They are non-fat, cholesterol and sodium free, with 100 calories of energy per finger. They are also loaded with vitamins, minerals, and nutrients that are good for you. Including vitamin B6, manganese, vitamin C, potassium, and fiber.

There are more than 1,000 varieties of bananas. Expand your taste horizons by exploring our exotic Chiquita banana varieties.

Now, not all is serious business. Bananas are fun! Because of this little yellow miracle, at Chiquita we also hold fun in reverence. It’s as inseparable from bananas as deliciousness and nutritiousness are.

That’s why we find it very "apeeling" to unveil the launch of the Chiquita GIPHY Channel on National Banana Day. It’s just the latest thing that we’re doing to be out in front of the banana pack.

From the moment a Chiquita banana starts to grow from the tree—bright, yellow-green, and holdable—it is wonderful. Nutritious, yet hilarious. Iconic, yet humble. Oddly shaped, yet beautiful. But above all, it is fun. When you hold a Chiquita banana, you feel happier. Don’t believe us?

Go ahead. Download one of our Chiquita banana GIFs, and share fun on the Banana Day!

giphy launch